This category recognizes applications that seek to achieve efficiencies in business processes and creating new business models in e-commerce. It supports and optimises business processes across business-to-business and business to consumers. E-business will recognise entrepreneurs who use new media to innovate business opportunities and practices. Financial inclusion will seek to reward best efforts in the area of digital, financial and social inclusion to provide financial security and better financial management. The above descriptions are suggestions & guidelines, not restrictions.