One of the brightest Manthan Award South Asia winners of 2008 is Bangladesh’s Cell Bazaar initiative. The award brought this CellBazaar in the media limelight on a far bigger stage. Its Founder Kamal Quadir has written an article in the leading publication mint (Dec 19 ’08) where he has mentioned how he was awe struck by the scope of mobile as a social leveraging tool particularly in the rural sector and how his initiative is trying to impart advanced mobile usages to rural folks in oder to benefit from CellBazaar, a virtual market place on the cell.