Category: E-NEWS & MEDIA, Winner 2011
IPAIDABRIBE.COM
Original Title : Ipaidabribe.com
Media Format : Web based (On Drupal)
Website : http://ipaidabribe.com
Producer : Janaagraha Centre for Citizenship and Democracy
Language : English
Location : Karnataka, INDIA
Contact : awanti@janaagraha.org
DESCRIPTION

ipaidabribeIPaidABribe.com is a website initiative taken by Janaagraha Centre for Citizenship and Democracy, to tackle corruption by tapping into the collective energy of citizens, almost every one of whom is a victim, perpetrator or beneficiary or a combination of these. The website primarily operates with a citizen driven mechanism, for tracking bribe payment activity and also instances of when people resisted bribe payments or did not have to pay bribes because of good government systems or good people within the government systems. Citizens reports on the nature, number, pattern, types, locations and frequency of actual corrupt acts and values of bribes will add up to a valuable knowledge bank that will contribute to a reduction in bribe payments. The website also looks at educating people about government processes. From corruption news, advice column and a forum to discuss various corruption-related topics; this initiative is a platform for anyone and everyone who has faced corruption wants to know about it and who wants to fight it.

EVALUATION
The Jury noted that the initiative which uses the website as a platform with citizen feedback mechanism, to fight corruption makes the very unique. It was felt that by providing a place for citizens to report, ipaidabribe.com aims to heighten citizen awareness about the nature and spread of bribe-related exchanges and consequently promotes a purposeful public debate that pressurises public officials to reduce and eventually eliminate corruption. Jury noted that the Website has created a significant size of knowledgebase of close to 16000 bribe reports and has been visited by more than 7.5 Lakh users. It was further noted that that the website presents topical information of the day on corruption, also uploads informative and entertaining videos explaining complex issues and analysis of current issues. The Jury felt that by successfully creating the website and enhancing it over a period of time, the producer has served the community in a big way and also filled a gap in the citizen charter for a very complex and contemporary social issue.

NEWS THAT MATTERS NOT
Original Title : News That Matters Not
Media Format : Web based (On WordPress)
Website : http://newsthatmattersnot.com
Producer : News That Matters Not
Language : English
Location : Delhi, INDIA
Contact : tanay@newsthatmattersnot.com
DESCRIPTION

news-that-matters-notNews That Matters Not (NTMN) is a news satire and social commentary website based in India. A popular voice for the Indian youth, it is known to publish sarcasm, criticism, satire and the like, usually in the form of humorous news parody. It targets the media, politics, life and society among other entities of the world. This service is mainly for the youth and other various components of the society who have a penchant for reading purposeful and critical satire. It is one of the oldest of all such popular websites in India, which still exist very actively. It is a well-known method to voice out criticism and social concerns through writing.

EVALUATION
The Jury appreciated that the website NTMN is unique and it has taken news satire beyond fake news. It was also noted that the website has also created value by providing a popular writing platform for the youth in India and also providing an internship program that features dedicated training in writing and editing, on an individual basis. The Jury observed that the NTMN is a unique work by students and therefore the student readers are able to identify and connect very easily.

BREAKTHROUGH – BELL BAJAO!
Original Title : Breakthrough – Bell Bajao!
Media Format : Internet (Web & YouTube)
Website : http://www.bellbajao.org
Producer : Breakthrough
Language : English
Location : Delhi, INDIA
Contact : meghana@breakthrough.tv
DESCRIPTION

Bell-bajaoBreakthrough is a global human rights organization that uses the power of media, pop culture, and community mobilization to inspire people to take bold action for dignity, equality, and justice. Based in India and the United States, Breakthrough addresses critical global issues including violence against women, sexuality and HIV/AIDS and immigrant rights and racial justice.Breakthrough Bell Bajao campaign’s main objective is to raise awareness on domestic violence by bringing it in the purview of mainstream discussions on platforms that have mass viewership and readership. These platforms include social networking sites like Facebook and Twitter, the blogosphere, video sharing websites like Youtube and Vimeo and news dailies and wires (print & online).

EVALUATION
The Jury noted that the Bell Bajao Blog is a unique idea for opening up visible and accessible discussions over the “private matter” of domestic violence. It was noted that the Bell Bajao Blog, launched in 2009, may be the first discussion forum using cyber media in the country, where people could anonymously talk about a grave and sensitive issue such as domestic violence without any privacy problem. It was also noted that due to the very nature and the dealing subject matter, the blog became an outlet for many survivors, researchers and bloggers, to talk about the increasing epidemic of violence against women and the repression of domestic violence in the Indian society. The Jury further noted that this initiative of multimedia campaign for a right cause could create significant on-ground youth mobilization, reaching over 130 million people in India and it has won all the major advertising accolades, most notably the Silver Lion at the Cannes Advertising Festival. The Jury felt that the initiative is serving a great cause for the society using cyber media very effectively
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