Product Description
The two popular programmes, Chalo Ho Gao Mein and Abua Dishum Abua Raj uses radio to propagate the community developmental themes in the remote areas of Jharkhand region. The reach of the radio has been tested and then utilized to serve as an effective interface between the local government and the people using local dialects. As the region is very remote and not at all literate, such programmes in local dialects through an oral medium make significant impact on the administration and thereby improve local governance.

The first ever community radio programme in the eastern region of India began six years ago when the local, underprivileged had the privilege to give their voice in the air. This was the community radio programme “Chala Ho Gaon Mein” that began its first broadcast in August 2001. Since then more than 500 episodes has been broadcast from FM channel of AIR Daltonganj every Sunday and Wednesday from 7.15 pm to 7.45 pm. The programme is an initiative to bring the poor closer to the corridors of power to address the problem of poverty, bad governance and lack of access to information.

The programme reaches a population of 7.5 million covering Palamau, Latehar and Garhwa districts of Jharkhand state as well as the bordering states of Chattisgarh, Bihar and Uttar Pradesh. The success of this programme initiated AID to expand its use for community purposes in tribal pockets of Jharkhand with new face and style.

Citation
This innovative solution not only saves time and travel hassles, but effectively allows a single credit card to act as a gateway to reap the benefits of e-commerce for the entire village. In a single stroke, RAJiv internet village-e-commerce overcomes the twin barriers that villagers face in using internet-technical know-how of using internet and payment facility without everyone owning a credit card. The Government of Andhra Pradesh deserves special kudos for such an initiative which reduces transaction cost for the poor and helps the community to make use of Internet for their benefit.

This model has immense potential for replication in other rural areas of India. The tele-centres, which are managed by local people, also hasten the path to computer literacy and cement community bonding further.

Producer
Sunanda K.S.

Organisation
Alternative for India Development, Ranchi
Location
Jharkhand
Telephone
044-26272336
9444072633
Email
aidranchi@btinternet.com
URL
www.aidindia.org.uk/main.htm
Technology/Medium
Radio
Language
Magahi/ Hindi/ (Mundari)Language

Product Description
Drishtee uses video as a developmental vehicle through creating a ‘social media network’ to accelerate socio-economic changes in collaboration with local NGOs who produce a 30 minute video news magazine every month on different areas of critical social need as determined by the local community.

Drishtee partners with local NGOs to create community video units, which are teams of 7-10 local people, who learn the skills of producing a 30 minute video news magazine. These video news magazines are screened outdoors and discussed at night in 25 villages each month, reaching thereby up to 10,000 people per community video unit. The initiative has created a local media voice and a platform to identify their solutions. Plans are ready to replicate the model in Brazil. It has also created one of the most successful community radio programmes, Radio Ujaas with KMVS in Kutch.

Citation
Drishtee has helped in the creation of a genuinely local media voice which is proving to expand the scale and reach of beneficial programmes. It provides communities a unique platform to identify their own solutions to local and global problems. Its approach of overcoming barriers to ‘bottoms-up development’ in disadvantaged communities offer significant opportunities for sustainable earned income and a media industry at the base of the world’s economic pyramid.

Producer
Stalin K [Kuch Mahila Vikas Sangathan] Ms Preeti Soni [Janvikas] Mr Gagan Sethi [Yuvashakti] Mr Nayan Patel [Saath] Mr Rajendra Joshi [Akshara] Ms Nandita Shah [Yuva] Mr K T Suresh [Laya] Mr Dominic D’souza [Centre for Social Justice] Ms Nupur Sinha [Video Volunteers] Ms Jessica Mayberry [Video Vilunteers]

Organisation
DRISHTI Media, Arts and Human Rights
Location
Gujarat
Telephone
0999 – 8122235
079-26851235
Email
stalink123@gmail.com
URL
www.drishtimedia.org
Technology/Medium
Radio
Language
Kutchi, Gujarati, Hindi, Marathi, Telugu

Product Description
A weekly radio programme, which is also available on the web, Jansamvad enables citizens to directly address the government. About 90 percent of citizen’s complaints have been resolved so far. Information relating to schemes run by the state or central government is also given to ensure that the benefit reaches the target group.

In an effort to solve public grievances, the programme was started by district administration, Sagar (M.P.) in December 2004 in which the district collector and chosen heads of the department participated in live phone-in dialogue with people of the district. From then on the interaction happens on every Monday for one hour at All India Radio.

As the grievances listened on the programme were sorted out in stipulated time frame, the programme became very popular within a short period drawing appreciation from all walks of life. Many of the problems discussed turned out to be solutions for others. The response was so good that the district administration had to increase the number of telephone lines to receive phone calls. From the very beginning the programme is being used as a device to impart information to the masses regarding various flag schemes of the State and Central government. So much so that this programme has catapulted the district among few top ranking districts in implementing one of the very ambitious Central Government Scheme “Total Sanitation Campaign”.

Citation
Jansamvad is a direct link between the government and the public which uses interactive radio/web enabled software. It demonstrates that public voice helps in better administration, which in turn benefits the community. Results started showing as the number of enrolment in schools increased, number of people suffering from Malaria, TB, etc, decreased drastically, number of farmers using organic farming and vermicompost increased, number of percolation tanks, ponds stop dams increased substantially, a significant number of BPL families constructed toilets. Besides, corrupt practices were curbed to a large extent. All public institutions, offices and servants started working more responsibly.

ProducerSheo Shekhar Shukla,IAS
Hira Lal Trivedi,IAS
Organisation
District Sagar
Madhya Pradesh Government
Location
Sagar, Madhya Pradesh
Telephone
0758 – 2221900
Sheo – 09826096024
Hira – 09329764400
Email
sheoshekhar@gmail.com
dmsagar@mp.nic.in
URL
www.sagar.nic.in
Technology/Medium
Radio+Web/Internet
Language
Hindi