Original Title : Providing Sustainable Livelihoods to the Underprivileged Residing in the Remotest Villages of India
Media Format : Web / Internet / Offline
Website: www.jaipurrugsco.com
Producer : Jaipur Rugs Company Private Limited (JRCPL)
Language : English
Location : Rajasthan, INDIA
Contact : info@krishimarket.com

Jaipur Rugs is globally renowned for its hand-knotted carpets and the way they are woven to contribute to socio-economic development. They have developed a unique social entrepreneurship model using Information and Communication Technologies (ICT) by implementing and integrating product development and IT infrastructure to streamline operations and productions. They have connected the entire supply chain from yarn production to delivering of products, which has generated employment for 40000 grassroots level people. There are over 75 processes in producing a hand-knotted carpet. Each process provides its own potential of employability and work scope because of which Jaipur Rugs has evolved jobless people into the artisans by assigning them to these processes. It would have been impossible to keep track of that many number of employed artisans without deploying ICT tools, since they have worked in those villages where unemployment and poverty are big issues and thousands of unskilled artisans are landless or poverty-stricken. Jaipur Rugs identifies such people; develops and upgrades their weaving skills, so that they can earn their livelihood. They mostly train the Below Poverty Line (BPL) category people, underprivileged rural women, SC/ST, and unskilled artisans.

The jury noted that use of ICT has enabled Jaipur Rugs to create livelihood opportunities for the underprivileged people across 1000 villages, develop and upgrade the skills of the poorest of the poor situated at the remotest places and empower the underprivileged people who already possess the commitment, honesty and potential. This value chain, developed by Jaipur Rugs, has established links from grassroots level people in India to the retailers of the floor-covering products in 20 countries by integrating and optimizing utilization of various technologies. Because of the implementation of such initiatives, their number of customers & artisans are continuously growing along with turnover. Jaipur Rugs is one of the leaders of handmade carpets in India with the growth rate of 40-50 percent per annum in the last four years. From the year 1999 to 2008-09, their turnover has increased from Rs 4.7 crore to Rs 65.00.

Original Title : Jade Magnet
Media Format : Multiple
Website : www.jademagnet.com
Producer : Jade Magnet Online Pvt Ltd
Language : English
Location : Karnataka, INDIA
Contact : sitash@jademagnet.com

Jade Magnet is India’s largest crowd sourcing platform for advertising and marketing creative solutions. It is an ecosystem where services range from branding, Jade Magnet is India’s largest crowd sourcing platform for advertising and marketing creative solutions. It is an ecosystem where services range from branding, advertising, animation, communication, graphic design and product design across various media. These can be delivered through a network of thousands of creative providers. The ecosystem includes partners who take care of execution of campaigns, printing and plugging technology behind designs and many other services. Jade Magnet has over 3000 providers and over 200 brands have used the platform in last one year.

The Jury observed that Jade Magnet offers a unique crowd sourcing market space with possibilities and scope to marketing and sales experts, creative entrepreneurs, printers and small agencies to create, explore and experience their individually built business possibilities. It was further observed that its account management program helps entrepreneurially inclined people in creating a marketing and communication business. The acceptance of the platform is also growing with more than 600 projects having flown through the Jade Magnet system satisfying over 300 clients in the last one year.

Original Title : Quadlabs XChange V11
Media Format : Internet
Website : www.quadlabs.com
Producer : Quadlabs Technologies Pvt. Ltd.
Language : English
Location : Uttar Pradesh, INDIA
Contact : Gaurav.chiripal@quadlabs.com

The Jury noted that the product XChange v11 helps individual travel company to effect significant operation optimization through its information management features, without any additional infrastructure investment and it also allows the individual agent to own technology platform. The Jury also appreciated its ‘pay as you go’ business model that reduces risk and allows scaling the technology expenditure for an individual travel company with its growth. It is also noted that the end user is benefitted largely by paying lesser for the same travel while the travel intermediary is happy to provide better services at higher quality and lesser cost, thus win-win for all.