|Self-Employment through SMS Communities|
SMS offer enormous possibilities of delivering information to different target groups. The initiative has demonstrated that school pass outs could deliver value through SMS and earn a living playing the role of a sophisticated messenger without causing much pain to the legs.
A local SMS community is created first by the enterprising individual and the community then is served with messages that are relevant to them and practically cover all aspects of their daily life such as a health camp to be held, water or electricity non-supply, a meeting to be held, any new shop opening, traffic congestion to reminders of bill payments. Different categories of target groups need to be created understanding their needs.
This utility service helps to earn by charging a few paise per SMS delivered, which could make an earning of Rs. 5000-6000 per month. The opportunity is huge as more and more innovative messages could be delivered filling the information gap in the area.
With the number of mobile users growing by the day, a simple, not so educated, young person thinks of a novel way to create employment opportunity for himself without much investment by using one of mobile’s salient features.
The model is an interesting case study in mobile usage for self-employment. He forms a SMS community of, say 1000 mobile users, and provides them with a plethora of services ranging from free SMS newsletter to reminding about their due date for electric/telephone payments, and earns from delivering the messages.
ProducerRavindra Laxman Ghate (Ravi Ghate)
020 – 26052020