Social Media and Empowerment Session
- Chair of the Jury will initiate the session & will start the introduction round for the Panel.
- Session manager will hand over the Jury expert kits to the Panel including marking sheets.
- Chair of the Jury will be the sole decision maker in case of any conflict of interest.
- Chair of Jury can intervene anytime, if needed.
- Each finalist need to present their initiative for 5 minutes which is followed by a Q & A session.
- Each nomination will be marked and evaluated by all the Jurors on the Panel.
- Discussion and voting on the Presenter will happen by the Jury panel on spot.
- After Discussion & on the basis of Jury marks allocation as per predefined parameters; five winners will be selected and the names of the winners will be announced during the Award Gala only on December 6th.
- To recognize the best five Social Media initiatives & create a pool of huge innovation on Social Media platform
- Promote the spirit of Innovation & Creativity in Social Media domain
- Building an Ecosystem of Social Media to enable nominees to share their thoughts, exchange ideas on a single platform of Manthan Award for Social Media & Empowerment
Grand jury members
- PK Roy, Advisor, Cybermedia
- Aditya Gupta, Co-Founder, Social Samosa
- Abhishek Baxi, Digital Consultant, Technology Columnist
- Soumya Sarkar, National Editor, Mint
- Vishal Kumar, Director, Swaniti initiative
- Shubhranshu Chaudhary, Founder, Cnet Swara
- Nilesh Khare, Mumbai Bureau Chief, ABP Maza News Channel
- Kapil Gupta, Founder and CEO, OMLogic
Social Media Presenters:
- Shyam Tandon, Chief Operating Officer, Sevamob Ventures Ltd.
- Venkatesan N, CEO, Vidya Poshak
- Aashish Sawhney, CEO, Let Me Know
- One volunteer from CRY
- Mayank Malik, Founder & Chief Innovator, ComputerSeekho.com
- Snehal Lahoti, mangotechno.com
- Siddharth Hegde, Managing Director, Ethinos Digital Marketing
- Vijay Anand, President and Co-Founder, 5thpillar
- Ajay Mohan Reddy, Founder, GoUNESCO Travel Challenge
- Dr. Rajani Kant, Director , Human Welfare Association
- Elsa D.Silva, CoFounding Volunteer, Safecity
- Lakshmi Rebecca, Anchor & producer, Chai with Lakshmi
- Anshul Tiwari, Founder and Editor-in-Chief, Youth ki Awaaz
- Santosh Borhade & Jaydeep Pathare, Peoples Movement for Drought Affected
- Harsh Wardhan Dave, Head – Experience & Brand, worldoo.com
- S. K vidhan, Managing Director, MPWLC
- Ajith Kumar R, Head- Agri Informatics, IIITMK, GOK
- Shibayan Raha, Founding Director, Seven sisters Project
- Amir Rizvi, Founder, Flats Without Broker
- Meenakshi Vinay Rai, Founder, Chinh Early Education Webchannel
Worldoo is an advertising agency from Mumbai and it is a self-funded project. The company has now partnered with all the content pieces in the areas of gaming, entertainment, and knowledge such as Cartoon Network, ZQ, Shemaroo, National Geographic Channel, and Miniclip etc.Worldoo works on the strategy that whenever kids play on Worldoo, they earn Stars, and Worldoo’s currency that they can spend in decorating their homes in Worldoo land. The organization has launched Worldoo Tara Campaign especially for 6 to 12 yrs. kids for improving health and education of the needy kids. For this, Worldoo partnered with CRY and the campaign name was “Gift the Tara”.
Worldoo currently has 65,000 registered kids. Kids are encouraged to gift their stars for those needy kids who do not have clean drinking water and good education. Enormous impact was observed with 10 lakhs starts are donated by 32, 000 kids. For every ten stars, Worldoo donated Rs. 1 to CRY. The collected amount is now utilized in providing clean water and education for needy kids.
Cost of professional education is too high that it’s not possible to reach to the lower middle class and economically challenged students. Vidya Poshak found that the government of India has model of education loan through all PSU (Public sector units) banks providing loan up to 4 lakhs to any student without any guarantee and interest free.
The organization has also developed an application of professional education and has created a help desk through Facebook pages, counseling more than 1650 students at the admission center. The initiative received 10000+ likes on Facebook page, reached almost 1500 students 3000 followers on blogs. The project also provides job alerts for all the rural graduates as a free service.
Vidya Poshak is an NGO and dependent on individual donors. However, they also have another sustainable product named Finishing School that earns revenues for the organization. However, the Education Loan Awareness & Advocacy Program is completely free of charge service that is provided to the students. The organization has tied up with 30+ organizations that help them in recruiting students in different work sectors.
Most communities in northeast India are residing in remote areas and not even the local media is unable to reach out to those people. “Seven Sisters Project” is a voice portal for grassroots communities and anyone from north east India, with a very simple mobile phone, can call the toll free number and can record in local language to report the issues. The project currently has 1500 members on Facebook.
The platform combines an Interactive Voice Response (IVR) phone system and a Facebook application to create a mobile reporting network for North-East India.The project aims to empower people of the local communities by sharing the positive and inspiring stories. Also, the project has CNN IBN as the social media partner. The Initiative is receiving 200 calls per day to listen and record their stories.
Low income people in India do not have the knowledge about healthcare system and have a limited awareness about life insurance policies. In such a scenario, Sevamob provides primary care,ECG, in mobile van with a doctor and the necessary equipment, along with medicines. They have 24×7 call centers and a network of 3rd party service providers like hospitals, clinics, pathologists and insurance companies. Sevamob also provides an accidental insurance of Rs. 1 Lakh and also the cashless scheme of Rs. 50, 000 as they tied up with new India insurance,
Sevamob also provides a mobile application where it captures all the data of customers and their medical histories. Sevamob also provides services in old age homes and orphanages. Sevamob also uses Facebook and Twitter for brand awareness and sharing details. Sevamob generates revenues via monthly subscriptions, referral fees from in-network, 3rd party service providers and technology licensing.
Safecity is a social citizen initiative that runs by a group of volunteers. Safecity is crowd sourced GIS mapped occurrences of violence and harassment against women. The initiative started in December 2012 after the Delhi Gang rape case as the first step to address the cultural stigma of reporting assaults. The Safecity focused on this part of harassment, the need to report it. It started creating awareness through Facebook and Twitter and its website blogs.
Safecity encourages citizens to pin reports of the incident with a little description. Safecity is also running a campaign with Whypool organization to map 100 unsafe places in Delhi. As a result they have collected 1200 reports in Delhi. Till today, Safecity has got 1351 reports, 15100 page viewers, 41000 unique visitors, and visitors from 106 countries, reports from 52 cities in India, 19,000 Facebook likes, daily Facebook reach of 5000+, daily engagement on Facebook is 200.
The organization does not have any source of funding and is completely volunteers’ driven program. The have on ground volunteers all across the country.
The organization surveyed on the Drought situation and come up with the following things:
- Donating water storage tanks
- Channelizing the blockages in streams
- Removing mud from village common ponds
- Repairing existence water available water sources
As a result of this extensive social media outreach, 80 water tanks with 4,000 liters capacity each were sent to the affected place. Moreover, the students of drought affected villages were shifted to Pune for two months and were provided with food and lodging. Sanitary napkins were distributed to adolescent girls of 8 villages for three months due to the unavailability of water and hygiene facilities, and animals were fed by setting up animal camps in urban water available zones. With the Facebook managing team of more than 100 people, the Drought Help Group raised Rs. 8.2 million as donation.
- e-Registration of private warehouse
- Warehousing logistic policy
The policy system facilitates the private warehouse owners to register online, deposit a nominal fee further leading to an online inspection of the warehouses and online execution of the agreement under JV Scheme. The policy has been implemented in all 50 Districts and 342 Tehsils of Madhya Pradesh with approximately 1,968 warehouses registered with MPWLC generating a revenue of Rs.32.15 Lacs.
OGQ aims to create a level playing field for all the athletes to enable them to be competitive at the highest level of sports. OGQ brings together eminent sportspersons, business leaders, sportswriters and talent scouts to identify emerging athletes, understand their training needs and requirements and raise funds to be used for supporting athletes with Olympic medal winning potential. OGQ assumes all responsibility for providing them with full-fledged support in their preparation towards winning at the Olympic Games.
Some activities by Olympic Gold Quest include logo competition for Saina Nehwal. The competition received 250 logo designs created by her fans with the best logo selected by Saina Nehwal herself to be used on her letterhead. OGQ also help athletes in maintain their social media presence including Facebook pages and run campaigns for building community involvement. The community strength of OGQ is 2.6 million. The organization is currently running the outsourced fund raising campaign for Shiva Keshavan. Shiva Keshavan is the youngest Luge player going for winter Olympic 2014 happening in Sochi. The organization has able to raise 9 lakhs rupees till now.
Project India Politics is the mobile application that gives the latest information about Indian Politics. There are only 3% of the mobile applications that are based on politics. Social media is the best way to get any kind of information and India Politics is an excellent example of using Social Media as tool for revolutionizing the decision making skills of the people
Information, Expressiveness andmCuriosity are the key ingredients to create the India Politics. India Politics Application is downloaded by 16,579 Android users and 5,000 Windows Phone users
The important highlights of the application include:
- India Politics application gives users the exact platform to evaluate the most important Political structure of Indian Constituency
- India Politics offers mobile users listen to the voice of their leaders and political parties across social channels like YouTube, Facebook, Twitter and News
- Through India Politics application, citizens can check the results of political status of their state
- India Politics serves people who are looking for Elections dates and live feeds of results
Mahila Shakti is working with deprived and marginalized women community in rural area of Varanasi in 53 villages. Human Welfare Association works with underserved, disadvantaged and minority communities of Varanasi through education, literacy and livelihood by mobilizing them through word of mouth, social networking, mobile SMS and by holding group meetings. Mahila Shakti is all about women Empowerment through education and literacy.1000 women participated in Mahila Shakti project through 40 education centers in 20 villages. Mahila Shakti formed more than 100 women Self-help groups and helped women members with personality development and decision making processes.
Let Me Know features the News and information on internships, scholarships, competitions, jobs, conferences, seminars, workshops, and event information in the areas of technology, business, social sciences, art, design, culture, Mathematics, and Science etc. The portal has received over 550,000 unique visitors from more than 150 Indian cities and 36,330 followers on Facebook.
The organization also runs a campaign on the website “Inclusive India”, attempting to write 100 stories on how Indian are being inclusive. Chai with Lakshmi has 1647 You Tube subscribers, 4866+ Facebook likes, 930+ Twitter Followers.
Chai with Lakshmi currently has four team members and to keep it growing and Self-sustaining, they are planning to launch the merchandise and events. It is possibly for the first time in India that any organization has started online TV quality content for the web. They are using canon 5D mark 3 DSLR for filming the videos of Chai with Lakshmi.Chai with Lakshmi has also won the Indian Blogger Awards, 2013, Manthan Award in December, 2012, and the Woman Innovator Award in January, 2013.
Kissan Kerala has launched the inclusive high quality channel for agriculture with video contents developed in Malayalam, targeting it for the entire state of Kerala. YouTube has given free web space to host this content and the advertisement revenue from the Channel makes it sustainable.
The project provides telecast quality informative agricultural videos (in local language) to the farming community about technical and scientific cultivation, along with success stories of farmers. The topic includes agriculture, horticulture, animal husbandry, diary, goat farming and aqua culture.
Go UNESCO travel challenge was started in January 2012 and presently has 600 people travelling around the word nearly 40 countries. Go UNESCO is entirely a self-funded project; however, has received a grant from Software.com, with infrastructural support from Amazon and endorsement support from UNESCO.
The types of travel challenges include
1. Country (India) challenge – Travel to world heritage sites in India in a year
2. Global challenge- Visit 981 world heritage sites in a lifetime
3. Custom Challenge- Theme based challenge
Go UNESCO is trying to monetize the initiative by speaking with foreign governments and tourism boards to get it sponsored by the tourism boards.
The website www.5thpillar.org has about 2,100 visits in a month, Facebook page has over 3,500+ likes and Twitter has 500 followers. The initiative related videos have up to 7000 views and the organization has 6000 members around the world. 5th Pillar receives 50-70 calls every day for counseling and case solving. 5th Pillar also provides Free Right to Information (RTI) Act training and Anti- corruption awareness campaigns are initiated in schools, colleges and governmental offices.
He explains that the website delivers news on local football, information about coming football championship, announcements about new courses in football and accessed by football lovers from different parts of the world, though majority of the users are based in Uttarakhand. The initiatives Facebook group have 999 members says Mr. Devendra.
Four team members manage the website on their own cost and give voluntary service for the web venture. They do not take any sponsorship or donation for operating the football website. Dehradun league became the first district league of the country to feature on All India Football Federation website.
The mission of the campaign was to reach out to citizens and ask them to capture photographs on “why children of India are out of school”. These photographs are used in backing the efforts of CRY to uplift the awareness about The Right to Education for children.
CRY Works in 23 states across India. The primary social networks used are Facebook and Twitter that include participation from 86% people of the target age group. Pinterest is also used to build the initiative. Few celebrities such as Gul Panag and Rahul Khanna also supported Cry Click Rights 2013.8 million children do not go to school and Click Rights campaign actually encourages people to go out and capture photographs on “why children of India are out of school”. It enables people to take responsibility of the situation of the deprived Indian child and to motivate them to seek resolution through individual and collective action, thereby, enabling children to realize their full potential.
The campaign followed the standard social media promotions, posting about the campaign, followed by inviting people to join the campaign. The initiative focused mainly on pictorial promotions. Cry Click Rights 2013 campaign was also sponsored and supported by HCL
The application is available in Google play and it delivers customized videos online for students to watch anytime, anywhere, at their pace. The application provides basic education in computer, office, windows, c+ programming concept and online test evaluation.
The primary Social Media platforms are YouTube and Facebook. The Facebook page has garnered 2000 followers whereas 1,558 have subscribed to their You Tube channel along with 6500 registered users on our website. The number of visits by mobile was approximately 1370 and the application was mostly accessed in cities like New Delhi, Pune, Bombay and 142 nations. It is completely a self-funded single one man initiative which is now in collaboration with Bhaskar Foundation.
Chinh supports social initiatives promoting causes of children and marginalized nomadic communities through harnessing traditional wisdom, art and culture and rediscovering them in contemporary contexts. Chinh’s social media presence including associated blogs and video channels has recorded upward of 400,000 page views. The video content comes from kids by workshops and 70 percent of the children programming on the web channel is produced by the children themselves.
Chinh has a particular blog named CHINH where children are sharing, exchanging ideas and also networking across the country. The blog has 3600 registered users and pays Rs. 300 annually, to become the part of it.
They have also started “four birds and one million story project in collaboration with a US company. The project includes the use of Google hangouts, where kids will exchange ideas and children from any part of the country can participate and send audio files.
Chinh produces audio visual based curriculum as e-learning tool and the mission is to connect with children and to understand them. Chinh follows kid to kid trainer concept. Once the child participated in the workshop, they go to the rural India in summer and winter holidays and teach other kids and get the rural voices on the board. Regular programming of Chinh includes Rural Media Literacy and Children Voices on various children issues, among others.
Chinh regularly organizes Chinh India Festival as media literacy campaign in urban and rural India, mobilizing children to participate and make digital videos.
With his difficult experiences in finding a place, the platform was created for people who will help each other in getting flats on rent and Paying Guests accommodations without going through the brokers. FWB fills the need for accommodation regardless of biases and middlemen’s agendas. Flat without Brokers aims to approach the government to make necessary reforms in the housing society rules. It looks forward to make the system more transparent to register by means of leave and license agreement, police verification etc.Its Facebook group has 15,825 members and the initiative has achieved Pan-India participation with 17,000 members, and over 300 website visits. it is self-sufficient and 100% free platform and have five moderators to look after this initiative and who manage online posts.