PRODUCT DESCRIPTION
English Seekho (Learn English) is a language learning program that uses the instructional technology offered by a mobile phone to teach the intricacies of a language to its users. English Seekho is an Interactive Voice Response (IVR) application that can be dialled from mobile phone and consumed 24/7, in the privacy of ones home and at times convenient to the user. The package consists of 45 modules of 5 minutes each. By dialling a fixed number i.e. 129222 the Tata Indicom consumers can avail of the best language learning on their mobile phones in the time and space that they want. In the first few days of its launch 9000 subscribers were availing this value added service. Talks are on with other service providers to extend the English Seekho programme to more sections of Indian populace.

JUROR’S EVALUATION
Two things are in favour of English Seekho programme, the mobile phone's wide reach and the importance of knowledge of the English language in our daily lives. The program provides comprehensive learning across the widely available and most popular mobile platform - the IVR. It is of great importance that the learning experience is made simple so that the lessons enable each user to effectively pick up a foreign language. Audible learning through the IVR system enables the user to pick up the actual pronunciation of typical English words.