Original Title : Amar Desh
Amar Gram (“My Country My Village”) Media Format : Computer
& Internet Website : www.amardesheshop.com Producer : FSB (Future Solution for Business)
Ltd Language : Bangla &
English Location : Dhaka,
BANGLADESH Contact : info@fsb.ltd.uk
DESCRIPTION
The project Amar Desh Amar Gram creates a virtual marketplace named as Amar
Desh eSHOP for better economic opportunities for the farm producer rural
communities of Bangladesh.
Everyday villagers come with
their products (anything they produce even if it is just a gourd) and catalogue
it on the internet at the e-Centre. A city buyer, may be hundreds of miles away,
glances through the catalogue and places an order with an electronic card. In
less than two days the person receives the product which otherwise may be
available at a higher price from the city markets. Back in the village, the
producer receives a fair price as the money gets electronically transferred
through a highly secured e-commerce payment gateway to the producer’s bank
account upon delivery. The project Amar Desh Amar Gram is broadly categorized
and run under three main programs, namely Amar Desh eSHOP (online platform for
rural trade), eDesh (country wide web portal) & Ami Hobo Shonirbhor ( ICT
training for rural Development).
EVALUATION
The Jury recognised that the Amar Desh Amar Gram project has taken
computers and web access to the lowest income groups in the remote villages and
it has met with the success of empowering them with better economic
opportunities through better market access. It was also noted that the project
could create and facilitate a new set of entrepreneurs in the rural area and
specifically opened up employment opportunities for women in rural areas. It was
also observed that the project is getting more acceptance over the period as the
Project website has seen 29% increase in traffic (per month) from December 2010
to the month July 2011 and till date, the Amar Desh website has made the sales
worth 9, 50, 000 taka. The Jury felt that the initiative, when sustained
effectively, in the long run, would be able to bridge the digital divide and
would be able to take the technology to its end users.
